Balanced Marketing

Marketing is about value for your customers.

Balanced marketing affects all areas of your business – from your brand, team, competitive  environment, and industry to your customers, consumers and users.

If you can’t answer these questions immediately and definitively, contact Charlotte Cowley Marketing Services for a free quote on balanced marketing services and consultations.

  • How do you stand apart from your competitors?
  • How do your customers really perceive your brand?
  • Is your industry changing and if so, in which directions?
  • What audiences are you trying to reach?
  • Are your sales and marketing tactics working together rather than reacting?
  • Are you doing periodic market research to ensure that your customers’ values with regard to your brand and product are still the same?
  • Do you have a communications plan and calendar showing where, who, what, when, why and how you are speaking with your potential customers?
  • Is the media in your industry aware of you? Are you building long term relationships with them and keeping in touch?
  • Do you track your marketing success and adjust as quickly as possible?

When looking for an excellent marketing arm for your business, make sure they are asking these questions (and more!) and helping you to find the answers in a sustainable and self-sufficient manor.

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